Pepticate

Campaign Concepting, Video Directing & Editing, Parent Testimonials, Digital Ads, Website Design

Created a bold campaign to position Pepticate as the hypoallergenic formula that works without sacrificing taste or smell, breaking into a market dominated by two well-known brands.
“A mouthful of wet chalk.” “Creamy fish oil mixed with batteries.” “Liquid parmesan cheese milk.”
These vivid Reddit quotes inspired the rallying cry, “Your baby deserves better,” brought to life with striking visuals of babies making dramatic "yuck" faces.

Results: 44% increase in average monthly sales and 57% boost in consumer engagement for display ads.