global CMA awareness campaign

Campaign Concepting, Video Production, Illustration and 3D Animation, Digital Ads, Print

Developed a global campaign to keep CMA top of mind for parents and HCPs by introducing playful characters representing symptoms like eczema, vomiting, and colic. Centered on the idea, “When they show up uninvited, it could be cow’s milk allergy,” the campaign helped link these symptoms to their potential cause, driving awareness and early diagnosis.